Answered By: Shikha Sharma Last Updated: Mar 01, 2017 Views: 28
ABI/INFORM Global: Search for advertising campaigns or advertising expenditures in the Subject field.
Business Source Complete. Do an Advanced Search using the phrase advertising campaigns or advertising spending in the Subject Terms field.Advertising Age publishes an annual ranking of the top 100 US advertisers in their June issue. You can search for it in Business Source Complete. Enter Leading National Advertisers as your keywords and in the next search box, enter Advertising Age and limit it to SO field.
You may also consult:
- Advertising Red Books Advertiser, Business Classifications or Advertising Red Books Advertiser, Geographic (print editions only).
- Advertising Ratios and Budgets (print edition only).
- Encyclopedia of Major Marketing Campaigns (print edition only).
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